Presenting the world premiere of the new collection from HOH boutique. I had the amazing pleasure of directing and shooting both the motion and still images for the boutique and worked with an amazing team for the final results. Please enjoy responsibly.Read More
I'm going to apologize ahead of time for this post but its going to make you feel really guilty about your current workout regime. Vida Cayo recruited some amazingly fit models to stand in their first ever advertising campaign and hiring me, an amateur fitness expert to photograph it. Walking on set, I found myself to be intimidated by the abs, pecs and glutes that were being paraded around but I stood confident in my Nike tank that I would use them to my advantage. The location was incredible and I was pretty happy with it having seen it a few days prior. I'd already mapped out the areas which I wanted to shoot against and the weather was perfect too. We had green grass, trees and a beautiful panoramic view of the beach.
But not to be outdone, I had a guest model that Id pose with my live models that was equally as fit and toned as they were. Her iron frame and wheels of steel were equally as sexy as her topless frame and all eyes were laid on this custom Jeep Wrangler once she pulled into the yard.
The shoot was "bananas" and tons of fun and these fitness models has an even better time than I did. With my MUA and Stylist working feverishly to ensure the models looked their best. I loved the jeep as Im a huge fan of the custom Wranglers. I couldn't have asked for a more perfect shoot, day or collection of diverse models at which to point my camera to. Please enjoy these images responsibly.
WATCH THE BEHIND THE SCENES VIDEO
I was the first photographer to take professional images of Candice, nearly 9 years ago! A lot has changed since then. We have both grown as individuals and as creatives. Candice, undeniably so has been photographed by nearly every photographer on the island so I knew my approach had to be different, simple, easy...you know, my style! I spoke to Candice and she agreed and she became elated because we hadn't shot in such a very long time.
I wanted to keep things simple. My lighting, styling and even the models hair and makeup I wanted to keep clean and light. I wanted to put the focus on her face because she has such interesting features. She has a timeless and classic beauty reminding me of an actress from the 60s. So using my homemade scrim and a circular reflector, I was able to control the light and get great frames while shooting.
Candice was great, she knew how to angle her face so that I got the looks I had envisioned. In post after retouching, I added some Lightroom magic and it really gave the images the finishing look they needed.
As an artist I have a million thoughts about my work and what Im doing and so I decided to portray one of these thoughts through photography.
We often find ourselves reaching a plateau or comfort zone and its unusual to want to stray away from that but I'm learning that you have to step out of that zone in order to grow. This is a scary thing to some because we become comfortable with our current environments, so to venture into some other unusual area is looked at as risky.
Faith and vision keep you focus and protected, so using a female model and a canine model, I drew from them to interpret these feelings. Being on unfamiliar ground is somewhat daunting but your goals and dreams are attainable by focus on whats ahead. I thought it would be interested to portray this and model Joi Broughton did an outstanding job by helping me bring this vision to life with her companion Sniper the Doberman Pincher.
Photography & Styling: Scharad Lightbourne
Art Direction: Kenton Ferguson
MUA: Sarsha Lepeche
Hair: Skyline Designs
Model: Joi Broughton
Grip: Tariq Cartwright
Video Direction: Scharad Lightbourne
Video Cinematography: Tony E Williams
Video Producer: Tony E Williams